Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Impact of green marketing, greenwashing and green confusion on green brand equity
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Management Science Letters
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Green Brand Equity in industrial B2B markets
Build Your Brand Value by Becoming More Sustainable
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
![PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e950be96319f7bd1cf623714dba9580e14e6b97e/19-Figure1-1.png "PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar")
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
![PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/133835a66fc4aab88f08dcd92cccef0861e47812/5-Figure1-1.png "PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar")
PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar
